Blink
Payment wizardry
The quick, easy and secure way to get paid
What did we do?
We worked together with the Blink marketing team to build out their new marketing website.
Platforms
- Web
Expertise
- PM & Strategy
- UX/UI Design
- Full-stack Development
- Webflow
Deliverables
- Typescript API
- Marketing website
Learn More
Explore the possible
Blink is a Fintech platform for small businesses to enterprise to manage all their payment needs.
As a challenger to giants like Stripe and GoCardless, Blink engaged Lucky Duck to help their marketing website stand out from the crowd.
Over several months, we built a large-scale marketing website, flexible content management system, and a set of APIs to integrate with their platform, Salesforce, and internal business operations systems.
Defining the information architecture
Following an initial discovery workshop, we collaborated with Blink to outline a comprehensive sitemap and information architecture.
Our approach to low-fidelity wire-framing allowed us to efficiently and effectively outline key flows, layouts, and design system components before moving into the visual design and development stages.
Standing out from the crowd
To help Blink stand out in a competitive Fintech market, we conducted thorough competitive analysis and explored various visual directions.
Our style tiles exercise allowed us to explore and hone in on a unique brand identity, resulting in a standout visual direction that differentiated Blink from competitors.
Interactivity and motion were key features of the Blink homepage. To achieve this, we utilised custom UI animations with AirBnB's Lottie framework, which played on scroll, timed to engage the customer at the right point in their journey.
To create a standout and engaging product education for users, we utilised the industry-standard animation library Greensock to build smooth performant animations.
Our approach resulted in that wow factor, creating a memorable and user-friendly experience for users convincing them to try Blink.
It's ok to ask for help
Blink pride themselves on excellence in customer service.
We integrated Trust Pilot API's and built an instant support documentation search powered by Algolia and our bespoke Typescript API.
Our approach resulted in a streamlined and effective customer support and developer site that would help existing customers and enhance product operations.
A standout resource centre
To help Blink further their growth plans and appeal to new markets and audiences, we partnered with their marketing team to build a comprehensive resource centre that is easy to manage and scale with their team.
Our approach resulted in a valuable asset for Blink's content marketing strategy and a standout resource for customers.
You won't come across a team as creative and efficient as Lucky Duck.
Amanpreet Trehan Head of Marketing, Blink